The value-focused chain, which runs about 3,000 stores in South Korea, drew long lines in Taiwan, with peak sales hitting one cup every 20 seconds, the fast food group said in statement on Thursday.
Day one sales reached roughly NT$70,000, showing the brand can replicate demand outside its home market.
“We are encouraged by the strong early response to Compose Coffee’s proposition in Taiwan. We believe the brand has unlimited potential to become a leading global brand,” Richard Shin, Jollibee Group chief financial officer and CEO for international business.
The expansion puts Jollibee into the highly competitive but fast-growing global coffee space, where scale and pricing drive volume.
Compose Coffee’s low-cost, high-volume model—built on affordable drinks and efficient store formats—positions it for rapid rollout across markets.
Insights from Taiwan are now guiding the next phase of international expansion as the brand set to enter the Philippines within 2026, adding a key domestic growth layer to its global push.
—Edited by Miguel R. Camus
