Insider Spotlight
Ascott recorded over 7,300 units in Southeast Asia signings in 2025, up 55 percent from 2024, marking its strongest regional performance to date.
The expansion underscores rising investor confidence in the region’s hospitality sector, driven by resilient tourism demand and stronger intra-ASEAN travel flows.
Why it matters
While Vietnam and Indonesia remain primary growth engines, the Philippines is increasingly central to Ascott’s diversification strategy—particularly as demand grows across both business and leisure travel segments.
The Philippine angle
Ascott’s pipeline includes expansion into emerging cities such as Davao and Biñan, signaling a broader geographic push beyond Metro Manila.
The group has also begun translating pipeline into operations, with the recent opening of Somerset Valero Makati reinforcing its presence in one of the country’s key financial districts.
At the center of this strategy is Ascott Ortigas Manila, a flagship development that highlights the group’s commitment to premium urban hospitality in the country.
Set to reopen in 2026, the 229-unit property—formerly Joy-Nostalg Hotel & Suites Manila—is undergoing a full-scale renovation to align with Ascott’s flagship brand standards.
Located directly across the Asian Development Bank headquarters, the property is positioned to capture demand from corporate, long-stay and leisure travelers, supported by upgraded dining, wellness and event facilities.
Between the lines
The Ortigas redevelopment reflects a broader shift toward conversion-led growth, allowing Ascott to scale quickly in high-demand urban markets while upgrading existing assets.
Zoom out
Across Southeast Asia, Ascott continues to expand its multi-typology portfolio, spanning serviced residences, hotels, resorts and social living spaces.
More than 25 properties are expected to open within the next 12 months, reinforcing execution momentum across the region.
What they’re saying
"Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity," said Serena Lim, Chief Growth Officer, Ascott.
The bottom line
As Ascott scales across Southeast Asia, the Philippines—anchored by developments like Ascott Ortigas Manila—is emerging as a strategic growth pillar, balancing the group’s regional portfolio between established hubs and high-potential markets.--- Ramon C. Nocon | Ed: Corrie S. Narisma
