Mang Inasal accelerates expansion to reach new markets

Insider Spotlight

• Mang Inasal opens its first South Luzon drive-thru in Sto. Tomas, Batangas
• Chain ramps up expansion as competition intensifies in quick-service dining
• New formats aim to capture new markets and meet evolving customer demands
  

Mang Inasal is accelerating its nationwide rollout as it sharpens its focus on capturing new markets and meeting evolving consumer demands, underscored by the opening of its newest drive-thru store in Sto. Tomas, Batangas.

The Sto. Tomas branch is the brand’s fourth drive-thru nationwide and its first in South Luzon, expanding Mang Inasal’s reach beyond its traditional dine-in strongholds. 

The chain now operates 597 stores across the country, reflecting an aggressive growth strategy amid a fast-crowding quick-service restaurant sector.

Why it matters

Drive-thru formats are becoming a key battleground for restaurant chains seeking convenience-driven customers. For Mang Inasal, expanding beyond malls and urban centers allows the brand to serve commuters, families, and provincial markets where demand for quick yet familiar meals continues to grow.

What they’re saying

“We are bringing the Mang Inasal experience closer to more consumers, wherever they are and however they prefer to enjoy it,” Mike V. Castro, Mang Inasal president, said in a press release on Dec. 16, 2025. 

“Our goal is simple but powerful: to serve Ihaw-Sarap food that feels like home, whether you’re dining in, taking out, ordering for delivery, or driving through. Every new store we open is a commitment to convenience, quality, and the Unli-Saya of eating together.”

Mike V. Castro

President, Mang Inasal

The big picture

The Sto. Tomas opening is part of a broader expansion that includes new drive-thru outlets in Norzagaray, Bulacan and JP Rizal Nangka in Marikina, the latter marking Mang Inasal’s first drive-thru in Metro Manila. These follow the launch of its pioneer drive-thru in Sta. Maria, Bulacan in December 2024 .

Beyond drive-thrus, Mang Inasal has been planting new stores in growth corridors such as Bulacan, Rizal, Pampanga, Cavite, Mindoro, Cebu, Southern Leyte, and General Santos, while also strengthening its presence in Metro Manila with branches in Pasay and Quezon City .

What’s next

The brand is pairing expansion with renovations of older outlets, aiming to deliver a more modern and welcoming dining experience. The strategy signals Mang Inasal’s intent to stay competitive by adapting store formats, improving accessibility, and aligning with how Filipinos increasingly choose to dine. —Vanessa Hidalgo | Ed: Corrie S. Narisma