The new company, MacroAsia Jolliant Food Services Corp. (MJFSC), was approved by the Securities and Exchange Commission on November 4, 2025, following the signing of the joint venture agreement in September.
Because the facility is already running and serving multiple accounts, the joint venture is expected to be net income accretive once operations begin in the fourth quarter of 2025.
Significant expansion milestone
“This collaboration represents a significant milestone in MacroAsia’s strategic expansion of growing its food businesses beyond Luzon,” MacroAsia said in a stock exchange filing on Tuesday.
“Establishing operations in Cebu strengthens the company’s presence in the Visayas region and enables the joint venture to deliver high-quality food services to a wider range of institutional clients,” it added.
Key details
The venture is formed between MacroAsia New Ventures Inc. (MNVI), a wholly owned subsidiary of MacroAsia, and Princess Jolliant Corp. (PJC), which operates an existing commissary in Cordova, Cebu.
MNVI will hold a 49 percent stake, while PJC will own 51 percent, with MacroAsia investing P64.47 million and PJC contributing its existing facility and operations.
Princess Jolliant Corp. is part of the Jolliant Group, one of the main commissaries of 7-Eleven Philippines, producing a range of ready-to-eat meals and frozen products under brands such as Busog Meal, Hotta Rice, and Big Time Meal.
Regional expansion
The partnership will operate the Princess Jolliant commissary and aims to develop a world-class food production facility catering to institutional clients across the Visayas.
—Edited by Miguel R. Camus
