Insider Spotlight:
For over six decades, AISIN has been a top-tier supplier for major automakers such as Toyota, Mitsubishi, Nissan, and Honda. Known for its precision-fit engineering and durable performance, the brand is now making its trusted parts more accessible through an expanding local partner network.
What’s new
AISIN’s expanded lineup covers the full spectrum of vehicle essentials—from transmission and clutch systems to cooling, filtration, and lubricants. These are the same components trusted by global manufacturers, now within reach of everyday Filipino motorists seeking both reliability and value.
The company’s ADVICS brake brand takes center stage in its safety push. The high-performance brake pads, rotors, and hydraulic components are engineered for consistent, fade-resistant braking—critical for stop-and-go traffic in Philippine cities. Pair that with AISIN’s durable wipers and new aftermarket horns, and the result is a stronger, safer driving experience for local roads.
Why it matters
With car ownership rising and road safety under constant scrutiny, AISIN’s expansion directly addresses Filipino motorists’ demand for quality parts without the premium price tag.
By offering OEM-grade reliability through local channels, the brand not only enhances vehicle longevity but also builds trust among mechanics, workshops, and car enthusiasts.
“When it comes to products, AISIN has always been our go-to brand for durability and performance,” said Rael Reyes, owner of Eastcoast PH and AISIN partner, in a press release. “It’s already a respected name known for Japanese technology and excellence.”
Keisuke Fukuda, AISIN Philippines’ chief representative, adds, “Our goal is to give Filipino drivers peace of mind on every trip, knowing they’re using parts they can trust.”
Authentic AISIN components are now available through authorized merchants and auto supply shops nationwide—keeping Filipino motorists moving with confidence, one smooth drive at a time. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
