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The court also ordered Move Travel to stop using the Cebu Pacific and Cebgo trademarks. It directed the company to pay RM120,000, or about P1.8 million, in legal costs, while damages will be determined in separate proceedings.
Move Travel is a travel booking platform that sells flights from AirAsia and hundreds of other airlines, along with hotels and other travel services.
Cebu Pacific, via parent firm Cebu Air, disclosed details of the decision in a stock exchange filing on Tuesday.
Why Cebu Pacific sued
The dispute dates back to June 2024, when Cebu Pacific sued Move Travel, saying it had been using the Cebu Pacific and Cebgo trademarks and offering its flights through the platform without the airline’s consent.
Cebu Pacific said it had never authorized Move Travel to use its trademarks or sell its tickets. The court also recognized Cebu Pacific and Cebgo as well-known trademarks in Malaysia.
What the airline is saying
“Cebu Pacific remains supportive of travel platforms and partners that use the Cebu Pacific and Cebgo trademarks and distribute, offer to sell or sell airline tickets bearing the Cebu Pacific and Cebgo trademarks, provided that they do so with Cebu Pacific’s proper authorization,” the airline said in the filing to the Philippine Stock Exchange.
“The airline also reminds passengers that booking directly with Cebu Pacific remains the best way to access the airline's lowest fares and latest promos, manage bookings easily, receive direct flight notifications, and enjoy a smoother customer experience,” it added.
The ruling adds to AirAsia MOVE’s growing regulatory challenges in the Philippines, where the platform was fined P6 million last year over overpriced airline tickets sold through its app.
—Edited by Miguel R. Camus
