Asialink Group reshapes leadership for SME growth in 2025

December 31, 2024
2:24PM PHT
Samuel Cariño
Asialink Finance president 

The Asialink Group of Companies has announced a sweeping leadership overhaul for 2025, aiming to bolster its core businesses and expand aggressively into small and medium enterprise (SME) lending.

Eillen “Apples” Mangubat, president and COO of Asialink Finance Corporation (AFC) for 18 years, will assume the role of deputy CEO of the Asialink Group.

Samuel Cariño, formerly deputy COO of sales at Global Dominion, will step in as AFC president. Eleanor Yap, executive vice president of Global SME, will take over as COO.

Kevin Cabanan 
South Asialink Finance president 

Kevin John Cabanban, deputy COO of AFC, will lead South Asialink Finance Corporation (SAFC) as its new president, following Joel Cruz’s retirement. Ahzin Cabrera, deputy for operations, will assume the COO role at SAFC.

Management’s perspective

“Team Asialink is clear eyed on our growth path and knows that the market, which is still largely untapped, offers opportunities for our taking,” said Robert B. Jordan, Jr., group CEO and Asialink co-founder.

“With the funding support we have been getting from major institutions, we are poised for significant growth,” he added.

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