The partnership expands Asticom's enterprise solutions portfolio and reinforces Globe Telecom's broader commitment to helping businesses accelerate digital transformation through innovative technologies and strategic partnerships.
As part of the agreement, Asticom's IT-BPO arm, Asti Business Services Inc. (ABSI), will serve as the implementing arm for Workday solutions in the Philippines.
ABSI will leverage its expertise in enterprise technology, systems integration, and digital transformation services to help organizations modernize workforce and financial management processes.
Digital push
Asticom president and CEO Mharicar Castillo-Reyes said in a company statement the collaboration strengthens the company's ability to provide businesses with world-class solutions that support growth and operational excellence.
"We are pleased to share this collaboration as we continue to strengthen our portfolio of world-class services and solutions, continuously fulfilling our mission of helping businesses grow and thrive in an increasingly digital business landscape," Castillo-Reyes said.
"Together with Workday, and enabled by the expertise of our teams at Asticom, we are well-positioned to help bring meaningful transformation in HR and finance in the Philippines," she added.
The partnership comes as organizations face increasing pressure to adopt digital technologies that improve efficiency, enhance decision-making, and support evolving workforce requirements.
AI-powered tools
Workday serves more than 11,500 customers globally across industries such as financial services, retail, manufacturing, technology, transportation, and energy.
Its cloud-based platform integrates artificial intelligence and automation capabilities designed to streamline business processes and improve organizational performance.
Workday Human Capital Management enables organizations to automate routine HR functions, gain deeper workforce insights, and support data-driven decisions throughout the employee lifecycle.
The platform covers employee experience, talent acquisition, workflow automation, and workforce planning.
By incorporating AI-powered tools into HR and finance operations, organizations can strengthen compliance, improve hiring processes, enhance employee retention, and increase overall productivity.
Local expertise
Workday general manager for ASEAN Jess O'Reilly said in the same statement the partnership will help local enterprises gain access to intelligent technologies needed to compete in an increasingly digital economy.
"As enterprises in the Philippines look to navigate a rapidly evolving digital landscape, the need for intelligent, AI-powered solutions has never been greater," O'Reilly said.
"We are excited to collaborate with Asticom to bring our world-class HCM and finance standards to more local organizations. By combining our global technology with Asticom's local presence and the technical expertise of ABSI, we aim to help businesses unlock new levels of productivity and workforce resilience in the age of AI," she added.
Growth focus
The collaboration reflects Asticom's strategy of combining global technology platforms with local implementation capabilities and on-the-ground support.
As organizations continue to accelerate digitalization efforts, the partnership is expected to help businesses improve operational resilience, adapt to changing workforce demands, and build stronger foundations for long-term growth.
Asticom, a wholly owned subsidiary of Globe Telecom and part of the Ayala group, provides talent solutions, human resources, customer experience, IT, finance and accounting, and engineering services.
The company serves more than 200 clients and employs over 4,000 professionals nationwide. —Ed: Corrie S. Narisma
