Metrobank launches growth drive, early financial goals push

Insider Spotlight

• Metrobank unveils “Let’s Grow Together” campaign for enterprises
• Bank promotes #EarlyGIFT Challenge to encourage financial goals
• Push aligns with strategy to build stronger communities and markets

Metrobank has rolled out two new initiatives aimed at fueling both enterprise expansion and personal financial discipline, underscoring its role as a long-term growth partner for Filipinos.

Driving business expansion

The “Let’s Grow Together” campaign highlights Metrobank’s position as a key financial partner for companies across industries, supporting market access, supply chain efficiency, and mutual growth.

“Our promise continues to be to keep our clients in good hands. That means being a partner and catalyst for their growth. ‘Let’s Grow Together’ is a celebration of the growth journey of businesses through strong and meaningful partnerships that fuel their success,” said Digs Dimagiba, Metrobank chief marketing officer during the campaign's launch last Friday, Aug. 8, 2025 in Makati City.

The Metrobank official said the Ty family-led financial giant has built its network of corporate clients by facilitating not just financing, but also opportunities for expansion that create jobs and stimulate local economies.

The campaign’s short film showcases these partnerships as vital arteries of commerce, contributing to national development.

Fostering financial resilience

Parallel to its corporate growth agenda, Metrobank is targeting individual financial empowerment through the #EarlyGIFT Challenge. The program, launched under the bank’s Earnest Learning platform, encourages Filipinos to set financial goals in August—months ahead of the holiday spending season.

The G.I.F.T. framework urges customers to:

• Get guided with goals by planning early;
• Invest part of their holiday bonus;
• Follow a budget during peak spending months; and
• Take advantage of deals to stretch purchasing power.

Dimagiba said the challenge seeks to shift the timing of financial resolutions to before the holidays, when savings opportunities are greatest.

“Whilst August is usually known for the start of the ghost month, we believe that it can be a time to be proactive, not passive,” he said.

Public accountability push

To join, participants must declare a goal, post it on social media with the #EarlyGIFT hashtag, and tag others to encourage participation. The bank hopes the public commitment will trigger a ripple effect, spreading financial mindfulness throughout communities.

Forward outlook

By aligning enterprise development with personal financial discipline, Metrobank is positioning itself as a comprehensive growth partner.

The dual strategy aims to fortify the country’s economic base—from the boardroom to the household ledger—ensuring that growth is both inclusive and sustainable, the bank official said.