BPI opens new ‘phygital’ hub focused on seamless client journeys

December 1, 2025
9:52AM PHT

Insider Spotlight

  • BPI launches its first full “phygital” flagship at Buendia Center
  • New open-layout branch blends digital convenience with human service
  • Sustainability and employee wellness features anchor transformation

Bank of the Philippine Islands has opened its newly transformed Buendia Center branch—its first full "phygital" flagship—marking a major step in the bank’s push to fuse digital ease with personalized, human-first service.

The Makati site, housed in the former Far East Bank Building, is positioned as BPI’s model for next-generation banking. It aims to remove friction from digital and in-person transactions while reinforcing the bank’s signature hospitality.

 From left: Tina Sy, division head for Southern Metro Manila; Ginbee Go, consumer banking head; Jenny Lacerna, mass retail head; Eric Luchangco, chief finance officer and chief sustainability officer; and Gina Eala, chief human resources officer, lead the ribbon-cutting for the Bank’s newest branch in Buendia Center. | Contributed photo

Why it matters

BPI consumer banking head Maria Cristina “Ginbee” Go said in a press release, the branch was designed with intention: “We want everyone who steps through our doors, whether they are long-time clients, friends, or guests, to feel valued. We want them to experience that genuine hospitality and the NICE values that we carry as Unibankers.”

The big picture

The flagship debuts BPI’s first open-branch layout—a barrier-free design meant to increase visibility, improve collaboration, and reshape how clients interact with bankers. “Looking around, you will see our vision brought to life. This is our first open branch layout, designed specifically to remove barriers,” Go added.

 Maria Cristina “Ginbee” Go
BPI consumer banking head

Phygital in action

BPI’s model marries human advice with digital readiness through:

  • Private meeting pods for tailored financial consultations

  • A concierge and Quick-Transact lane that guide clients through app-based and assisted digital transactions

  • Hybrid touchpoints for customers who want either full self-service or hands-on guidance

Experience boosters

The branch introduces lifestyle-forward amenities uncommon in traditional banking spaces, including:

  • A lobby café kiosk

  • An outdoor business garden for informal meetings

  • Five ATMs placed across both entrances for faster access

  • A dedicated HR Recruitment area designed for a more engaging applicant experience

Located in what was previously known as the Far East Bank Building in Makati City, the branch has been redesigned as BPI’s first full phygital flagship, integrating digital convenience with personalized in-branch service. | Contributed photo

Sustainability at the center

The Buendia Center facility runs on renewable energy through the Green Option Program, and the branch incorporates daylight optimization, energy-efficient lighting, low-VOC materials, and durable certified finishes. It aligns with BPI’s broader sustainability agenda and supports healthier indoor environments.

Employee-first design

Beyond client spaces, the building features a wellness studio used for internal programs that foster creativity, engagement, and employee development—strengthening its role as a preferred workplace.

BPI positions the Buendia Center flagship as a blueprint for future branches—where physical warmth and digital speed meet to redefine everyday banking.  —Vanessa Hidalgo| Ed: Corrie S. Narisma

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