The S26, S26+, and S26 Ultra are positioned around real-time translation, AI search, call screening, and on-device assistants that rely on fast, low-latency connectivity.
Key details
• Price range: P52,500–P94,800 or ~P2,433–P4,392/month (24 months).
• Plan+ 999 bundle: unlimited 5G (12 months), 20GB data, unli calls/texts.
• Storage upgrade: free jump to 512GB or 1TB (Ultra) on pre-order.
• Launch freebie: Galaxy Tab A9 for first 26 online buyers.
• Payment perks: double data on straight or 0% card installments.
Trade-in option coming soon
Smart is adding trade-ins and financing via Samsung Finance+ and partner banks to cut upfront costs and accelerate upgrade cycles.
The telco is reinforcing the pitch with network claims, citing nationwide median latency of about 45.89 milliseconds to support responsive AI features.
For Smart, AI-heavy devices create sustained data demand and justify moving users into higher-spend plans with longer lock-in.
—Edited by Miguel R. Camus
