Insider Spotlight
Why it matters
Maxicare has signed separate agreements with the Government Service Insurance System (GSIS) and digital consumer finance platform Billease to address affordability barriers that often discourage Filipinos from securing healthcare coverage.
The details
Under a memorandum of agreement with GSIS, Maxicare became the first accredited HMO provider for the GSIS Ginhawa Health Assistance Loan (G-HEALTH) Program.
Anchored on Executive Order Nos. 64 (2024) and 95 (2025), the initiative enables qualified government employees to maximize their medical allowance through Maxicare HMO products and clinic services, with GSIS providing financing for premium payments. Eligible members will be able to enroll through the GSIS Touch mobile application.
“We're very, very proud to be part of this," said Maxicare Group president and chief executive officer Christian Argos said in a press statement.
“Our goal with this partnership is to give every single government employee a choice to get better healthcare benefits,” he added.
Seamless digital payment plans
Maxicare also partnered with Billease to integrate its PRIMA prepaid healthcare plans into the consumer finance platform's marketplace.
The arrangement allows eligible customers to purchase healthcare products through installment payment options with real-time credit approvals, targeting Filipinos who may delay preventive care because of financial constraints.
“Billease is the ideal partner in upgrading our healthcare through more convenient, flexible payment solutions that make our services and products more accessible to members,” Argos said.
“This partnership is a testament to how healthcare and financial technology can unite to address traditional barriers to medical security, ensuring that high-quality medical coverage is within everyone’s reach,” he added.
By the numbers
Under the GSIS partnership, eligible principals and dependents may receive up to P150,000 Annual Benefit Limit depending on the selected plan.
Maxicare's PRIMA products, meanwhile, provide outpatient and preventive care benefits, including consultations, laboratory tests, diagnostics, and selected specialized services, depending on the package.
What they're saying
“True financial inclusion means providing credit where it can make the most meaningful impact on people’s lives,” said Billease head of POS product Kurt Molina.
“Embedding our platform into Maxicare’s ecosystem breaks down traditional economic barriers to healthcare, making quality preventive care accessible to all,” he said.
The bottom line
The two partnerships illustrate how healthcare providers are increasingly relying on financing and digital distribution channels to broaden access, particularly as affordability remains a key obstacle to preventive healthcare adoption in the Philippines. —Vanessa Hidalgo| Ed: Corrie S. Narisma
