Insider Spotlight
The quick-service restaurant chain expanded its initiatives during National Teachers' Month, combining school infrastructure support with activities recognizing educators' contributions.
ReClassified initiative
In partnership with the Department of Education (DepEd), McDonald's turned over 50 ReClassified chairs to East Central Elementary School in Cagayan de Oro City, with Education Secretary Sonny Angara participating in the activity.
The ReClassified initiative transforms decommissioned restaurant furniture into classroom chairs, extending the useful life of existing materials while addressing furniture needs in public schools.
The initiative reflects how private companies can support public education by repurposing existing resources and mobilizing their nationwide operations.
From Oct. 3 to 6, McDonald's provided free coffee to teachers from more than 1,600 schools nationwide.
The company also distributed as many as 8,000 meals during DepEd's National Teachers' Month activities from Sept. 5 to Oct, 5.
Its support included recognition programs for active and retired educators, including outstanding teachers implementing DepEd's Indigenous Peoples Education Program.
The noblest profession
Through its Good Trip employee volunteer program, McDonald's organized a celebration for current and retired teachers of Andres Bonifacio Elementary School in Tondo, Manila.
Retired teacher-librarian Josephine Espiritu, who served in public education for 39 years, emphasized the profession's importance.
“Iba ang teacher talaga. Walang engineer, walang doctor ... kung walang teacher. It's the noblest profession,” she said in a press statement.
Brigada Eskwela
McDonald's education initiatives extend beyond annual celebrations through its partnership with Ronald McDonald House Philippines.
The company works with local governments to establish Ronald McDonald Bahay Bulilit Daycare Centers, with 60 facilities currently operating nationwide.
Its employees also participate in DepEd's annual Brigada Eskwela, helping clean and repaint classrooms before the school year begins.
McDonald's reported that its education programs have reached at least 13.2 million students, 14,500 schools and 30,000 teachers.
With more than 860 restaurants nationwide, the company continues to leverage its operational network and employee volunteers to support education and community development. —Vanessa Hidalgo | Ed: Corrie S. Narisma