Security Bank expands wealth services with St. Luke's healthcare

Insider Spotlight

• Security Bank Wealth is expanding its premium client services through a healthcare partnership with St. Luke's Medical Center
• Clients gain access to appointment assistance, specialist referrals, diagnostic scheduling support, and hospital admission guidance
• The partnership positions healthcare convenience as an added benefit in Security Bank's wealth management offering
  
  
  

Security Bank is extending its wealth management services beyond traditional financial products, partnering with St. Luke's Medical Center to offer concierge healthcare privileges to affluent clients.

The partnership reflects how personalized services outside banking can help financial institutions differentiate their offerings as they compete for wealthy customers.

Beyond financial wealth

Through St. Luke's Corporate Business Center, Security Bank Wealth clients will receive personalized assistance in navigating healthcare services, including specialist referrals, medical consultations, and diagnostic procedures.

The arrangement also provides executive lounge access and dedicated support during inpatient hospital admissions. All Wealth clients will receive preferred rates on selected health screening packages.

Security Bank president and CEO Victor Lee said the initiative recognizes that wealth management extends beyond protecting financial assets.

"For years, we've helped clients build, grow, and protect their wealth. But we also know that financial security is only one part of a well-lived life," Lee said.

Healthcare as a wealth privilege

The partnership introduces healthcare convenience as another component of Security Bank's wealth management proposition, complementing its traditional focus on investments and financial security.

For affluent customers, personalized healthcare assistance could provide additional value by reducing the administrative burden associated with scheduling consultations, arranging diagnostic procedures, and navigating hospital admissions.

St. Luke's Medical Center president and CEO Dr. Dennis P. Serrano emphasized the importance of protecting clients' health while making medical services more accessible.

“Together with Security Bank, we are safeguarding their clients’ most essential assets: their health and their time.” Serrano said.

Strengthening client relationships

The concierge healthcare program was formally launched on October 15 at Manila Polo Club, where Security Bank introduced clients to the partnership's benefits.

By incorporating healthcare assistance into its wealth management offering, Security Bank is positioning personalized lifestyle services as part of its broader strategy to deepen relationships with affluent customers.

The initiative also illustrates how financial institutions can expand their value proposition beyond managing money to addressing other priorities in clients' lives. —Ramon C. Nocon | Ed: Corrie S. Narisma