He will replace Jose Arnold T. Alvero, 63, who is retiring as COO and business unit head of Potato Corner after years of steering the group’s expansion.
Shakey's Pizza Asia, backed by the Po and Gokongwei families, is one of the country’s largest restaurant groups, overseeing brands such as Shakey’s Pizza, Peri-Peri Charcoal Chicken, Potato Corner and R&B milk tea.
Proven operator
Quejada has built a career scaling quick service and casual dining brands, most recently leading Popeyes’ growth in the Philippines.
He previously served as COO of Yellow Cab Food Corp. and Army Navy Burger Inc., before taking on leadership roles at Domino’s Pizza Philippines and Kuya J Group.
Track record
Across these roles, Quejada has focused on improving store performance, strengthening franchise systems, and driving expansion, making him a seasoned operator in a highly competitive sector.
He also founded R/Q Management Consultancy and holds a Certified Franchise Executive designation, underscoring his expertise in franchise governance.
—Edited by Miguel R. Camus
