Insider Spotlight
The Taiwanese technology brand said its exhibits will run from June 2 to 5 at the Taipei Nangang Exhibition Center, where ASUS and ROG will operate separate booths focused on AI infrastructure, edge computing, and gaming ecosystems.
Why it matters
The showcase comes as global technology firms race to integrate AI into consumer devices, enterprise systems, and industrial operations, while gaming brands increasingly incorporate AI-assisted tools and immersive experiences into hardware and software ecosystems.
ASUS said its Computex theme, “Ubiquitous AI. Incredible Possibilities,” reflects its broader strategy of enabling “scalable, practical solutions for businesses and users alike.”
The company plans to demonstrate AI applications across cloud infrastructure, enterprise workflow automation, sustainable computing, and edge AI deployments.
Among the featured technologies are ASUS AI POD systems for enterprise-scale AI workloads, industrial AI solutions for intelligent operations, and AI-powered creator tools under its ProArt ecosystem.
The gaming angle
ROG, ASUS’ gaming-focused brand, will use the event to celebrate 20 years of gaming innovation through an interactive showcase inspired by the “experimental spirit of ROG Lab.”
The exhibit will feature a legacy display tracing ROG’s engineering and design evolution, alongside a 20th anniversary special edition collection combining “performance engineering with commemorative design elements.”
Visitors will also be able to participate in PC DIY activities and explore themed gaming zones such as “Future Gamer,” “Codeverse,” and “Humanlink,” which will focus on immersive technology, interaction, and creativity.
Prior to the exhibition, ROG will host a press event and party at Syntrend Creative Park in Taipei on June 1.
Computex Taipei is considered one of the world’s largest ICT and IoT trade exhibitions, bringing together global technology companies, startups, and hardware manufacturers to present new innovations in AI, computing, and connected devices. —Vanessa Hidalgo | Ed: Corrie S. Narisma