Doubt to dominance: Lance Gokongwei recalls meeting that launched Cebu Pacific’s journey

October 4, 2024
8:01AM PHT

Cebu Pacific, the country’s largest airline by fleet size and passengers, started as a bold gamble by the late taipan, John Gokongwei Jr., who ventured into aviation in 1996 without any prior experience.

Decades later, the carrier is soaring even higher. It sealed this week a P1.4-trillion deal for up to 152 Airbus A321neo planes, ensuring its fleet requirements in the long-term.

At a celebratory gala at the Marriott Grand Ballroom in Pasay City on Thursday, Lance Gokongwei shared how his father first unveiled his bold vision of launching an airline to compete with the then-dominant Philippine Airlines.

“I remember vividly when Cebu Pacific was just a dream. My father, John Gokongwei Jr., called me to a meeting out of the blue and said, ‘We’re going to start an airline,’” Gokongwei recalled before the traditional toast to wrap up the evening’s program.

“I thought to myself, what do we know about running an airline, much less putting one up,” he added.

Cebu Pacific celebrates landmark Airbus order on Oct. 3, 2024. From left: Benoît de Saint-Exupéry, EVP sales of the commercial aircraft business at Airbus; Transportation Secretary Jaime Bautista; Tourism Secretary Ma. Christina Frasco; First Lady Liza Araneta Marcos; Cebu Pacific chair Lance Gokongwei; Cebu Pacific CEO Michael B. Szucs; and  Pratt and Whitney president for commercial engines Rick Deurloo./Photo by Miguel R. Camus 

Key lessons

The following years were filled with “countless lessons, years of study and invaluable experiences,” the tycoon continued.

“I must admit, I never imagined we’d achieve what we have today,” he said.

Team effort behind takeoff

“As [Cebu Pacific CEO Michael B. Szucs] mentioned earlier, success is not the work of a single person. It takes a dedicated team all moving together toward a singular purpose,” Gokongwei said.

“And here we stand as the largest Philippine air carrier having made the largest aircraft purchase in our nation’s history,” he said.

“This incredible milestone would not have been possible without each and every one of you. My Cebu Pacific teammates, your hard work, commitment and passion have brought us here,” he added.

About the author
Miguel R. Camus
Miguel R. Camus

Miguel R. Camus has been a reporter covering various domestic business topics since 2009.

Featured News
Explore the latest news from InsiderPH
Monday, 2 December 2024
Insight to the one percent
© 2024 InsiderPH, All Rights Reserved.