The move comes after Opensignal ranked DITO first in 14 out of 16 Network Experience Awards, a win the telco is leveraging to target deeper digital engagement across its 15 million subscribers.
Management’s view
“‘Kaya DITO’ is not just another brand campaign. It’s a movement rooted in our commitment to meet Filipinos where they are and empower them to reach their aspirations,” said Atty. Adel Tamano, DITO chief revenue officer.
“Instead of asking Filipinos to settle for what’s available, we’ve taken on the challenge of delivering on their digital aspirations. Kaya Mo – we believe every Filipino has the potential to achieve more when equipped with the right tools and services that get them. Kaya Namin – because we have the capabilities, technology, and service excellence to make it happen,” he added.
Promos
The campaign rollout includes new prepaid, postpaid, and home internet products such as DITO Level-Up Packs, FlexPlan 888, and WoWFi Pro 365, all designed to deliver higher value and longer validity without raising costs.
The DITO App also serves as a one-stop hub for account management, rewards, and exclusive promos, reinforcing the telco’s push for an integrated digital lifestyle.
—Edited by Miguel R. Camus
