Now at Globe’s helm, Cruz is tapping into Airtel’s AI-driven platform to streamline customer experience, improve resolution times, and unlock smarter service at scale.
“This partnership with Airtel and Xtelify is a bold step forward in that aspiration, empowering us to serve our customers with greater empathy, intelligence, and speed,” Cruz said in a statement on Tuesday.
“By integrating Xtelify’s AI-powered Case Management Platform into our operations, we bring to life our commitment to best-in-class service across every journey,” he added.
The deal also brings Airtel Cloud to Globe’s tech arsenal, a sovereign telco-grade cloud that handles over 1.4 billion transactions per minute, now extending its reach to the Philippines.
“All this is enabled by Airtel Cloud where all our applications run at a very compelling cost. said Airtel vice chair Gopal Vittal.
“All controls of our cloud will reside strictly within the country ensuring zero possibility of any entity outside India being able to access any part of this data or its working,” he added.
The collaboration fuses Airtel’s global-scale digital backbone with Globe’s transformation goals, marking a new chapter in cross-market telco innovation.
—Edited by Miguel R. Camus
