Insider Spotlight
Why it matters
As artificial intelligence, cloud computing, and data-intensive services accelerate worldwide, markets with reliable, scalable, and well-communicated digital infrastructure stand to attract capital, talent, and long-term enterprise commitments.
The momentum was underscored by the recent industry recognition earned by VITRO Inc. following the grand launch of VITRO Santa Rosa, the country’s first AI-ready hyperscale data center.
From the second paragraph onward, the recognition matters less as a trophy and more as validation that Philippine digital infrastructure projects can meet—and clearly articulate—global standards.
The big picture
VITRO Santa Rosa (VSR), located in Laguna, was designed to support advanced cloud and AI workloads, with an initial capacity of 50 megawatts and hyperscale-grade reliability, scalability, and connectivity.
The launch positioned the facility not just as a technical asset, but as a signal that the Philippines is prepared to compete as a serious data hub in Southeast Asia.
Behind that positioning was a communications strategy that translated complex infrastructure into a compelling national narrative—one that resonated with regulators, investors, media, and enterprise customers alike.
That execution earned VITRO Inc. a Platinum Anvil nomination and ultimately the Gold Anvil Award in the PR Tools (Special Events and Exhibits) category at the 61st ANVIL Awards, conferred by the Public Relations Society of the Philippines.
What they’re saying
“We are incredibly proud to receive this prestigious recognition for the VITRO Santa Rosa Grand Launch,” Gary F. Ignacio, chief commercial officer of VITRO Inc, said in a press statement on Feb. 9, 2026.
“This is a celebration of our team’s creativity, dedication, and collaboration in telling the story of a project that represents not only technological innovation but also nationwide progress.”
Between the lines
VITRO Inc., the data center arm of the PLDT Group and a wholly owned subsidiary of ePLDT, has spent over two decades building digital infrastructure aimed at enabling a more inclusive and globally competitive Philippines.
The success of the VSR launch shows how infrastructure, when paired with disciplined storytelling, can elevate national competitiveness.
What’s next
As demand for AI and hyperscale capacity grows, projects like VITRO Santa Rosa — and the ability to communicate their impact — will play a central role in attracting global workloads and reinforcing the Philippines’ position in the digital value chain. —Vanessa Hidalgo | Ed: Corrie S. Narisma
