MVP-backed Smart kicks off iPhone 17 pre-orders ahead of Oct. 31 launch

Smart Communications Inc., backed by tycoon Manuel V. Pangilinan's PLDT, has begun accepting pre-orders for Apple’s latest iPhone 17 lineup, with official availability starting Oct. 31, 2025.

The rollout covers Smart Postpaid, Smart Infinity, and Smart Prepaid customers, positioning the telco to capture early demand for what Apple bills as its most advanced iPhone yet.

“The iPhone 17 delivers everything users could ask for on an iPhone—and more,” said Marjorie C. Garrovillo, Smart’s first vice president. “We’re going all out with our offers so subscribers can enjoy the best iPhone experience, powered by Smart 5G.”

Next-gen models 

Under Smart Postpaid Plans+ 1499, new and renewing subscribers can get the iPhone 17 (256GB) or iPhone Air with 12 months of unlimited 5G, 40GB of data, and Netflix Mobile access. 

The package also includes unlimited calls and texts plus discounts at partner merchants. New users can secure the iPhone 17 for a P18,400 down payment and P1,500 monthly amortization over 24 months.

Higher-tier devices such as the iPhone 17 Pro and Pro Max are offered under Plans+ 1999 with 60GB of data, unlimited 5G for a year, and exclusive lifestyle perks. 

Customers can also opt for a 0 percent installment, with prices starting at P69,800 for the iPhone 17 Pro and P79,500 for the Pro Max.

Data promos

Those who pre-order from Oct. 9 to 31 will receive 17GB of free 5G data per week for 17 weeks, along with unlimited data for 17 days upon activation. Successful online orders during this period also qualify for a P1,700 bill rebate.

For premium clients, Smart Infinity members can bundle the iPhone 17 series with Infinity Plans featuring unlimited data, calls, and texts, up to P4,500 in monthly consumables, and access to a 24/7 concierge service.

Prepaid not left behind 

Meanwhile, Smart Prepaid users can purchase the iPhone 17 at P2,425 per month for 24 months at zero interest, inclusive of a free eSIM and bonus 1.7GB weekly data for 17 weeks. Flexible financing options are also available through partner banks.

Powered by Apple’s A19 chip and 6.3-inch Super Retina XDR OLED display, the iPhone 17 series promises faster performance and improved energy efficiency. It will be available in Black, White, Mist Blue, Sage, and Lavender.

—Edited by Miguel R. Camus 

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