Coca-Cola Philippines has partnered with Bonifacio Global City to promote recycling as a daily habit, installing Coke Bins and Benches made from recycled materials across high-traffic areas in BGC.
The initiative places purpose-built recycling bins alongside benches designed for public use, showing how collected plastic can be transformed into functional urban fixtures.
The installations aim to normalize proper PET bottle disposal while offering visible proof of recycling’s value.
Why it matters
Plastic waste management remains a growing concern in urban centers.
By embedding recycling options into everyday spaces, Coca-Cola Philippines and BGC are targeting behavior change at the point of use, making responsible disposal easier and more intuitive for residents, workers, and visitors.
How it works
The Coke Bins serve as collection points for used PET bottles, while the benches provide seating made from recycled materials.
Bottles deposited in the bins are collected by BGC and transported to a recycling facility, where they are processed and prepared for reuse.
The loop demonstrates a circular approach to materials management within a city setting.
The big picture
The partnership supports Coca-Cola Philippines’ broader sustainability push focused on reducing plastic waste and increasing bottle recovery.
Accessible drop-off points across BGC are designed to encourage consistent recycling habits and reinforce shared responsibility between brands, property managers, and the public.
For Coca-Cola Philippines, the project aligns with its commitment to promote proper PET bottle disposal and strengthen community participation in recycling programs.
For BGC, the installations complement ongoing efforts to integrate sustainability into urban design and public space management.
Between the lines
The visibility of benches made from recycled materials turns waste recovery into a tangible experience.
Instead of recycling remaining an abstract concept, visitors can see and use products created from recovered plastics, reinforcing the idea that recycling has practical outcomes.
What’s next
Coca-Cola Philippines and BGC are positioning the installations as both infrastructure and education tools, encouraging more people to adopt responsible recycling behaviors.
The companies say the goal is to help make recycling an everyday practice rather than an occasional action.
The partnership invites the public to spot the Coke Bins and Benches around BGC and take part in the movement to make recycling a daily habit, while learning more about Coca-Cola Philippines’ sustainability initiatives through its official channels.—Ramon C. Nocon | Ed: Miguel R. Camus
