The move aims to reduce unnecessary plastic waste across its portfolio, with the transition to pourer-free bottles set to complete this March through the relaunch of Primera Light Brandy (750 mL) in new packaging.
"At GSMI, we are seriously committed to creating a more environmentally responsible future. This significant reduction in our plastic footprint is a crucial step in that direction," said GSMI officer-in-charge general manager Cynthia Baroy.
“But we are not stopping here. We will continue to explore innovative solutions to reduce plastic waste and promote responsible packaging across our product lines,” she added.
GSMI had earlier removed pourers from its GSM Blue line and launched new products like GSM Premium Gin and Freedom Island Light Rum without them.
The company has been rolling out eco-friendly packaging changes since 2021, including swapping plastic caps for aluminum on its Ginebra San Miguel Hari (1L) and scaling back the plastic Seal-O-Band used in its Vino Kulafu Chinese wine.
It also expanded its “Boteful Philippines” bottle retrieval program nationwide. All combined, GSMI’s initiatives helped cut its plastic footprint by 111.5 metric tons in 2024.
