Megaworld opens Mactan Expo as Cebu targets global events market

Kevin Tan 
Alliance Global Group president, CEO 

Property giant Megaworld Corp. is ramping up its push into the meetings, incentives, conventions and exhibitions (MICE) tourism market with the opening of the Mactan Expo inside its 30-hectare The Mactan Newtown township in Lapu-Lapu City.

The beachside convention venue was inaugurated on March 16 by Ferdinand Marcos Jr.

Venue for international gatherings

The two-level standalone facility features a high-ceiling pillarless hall that can host around 3,000 delegates, along with meeting rooms, VIP lounges and beachfront function areas. 

The venue has already hosted the ASEAN Travel Exchange and will serve as the official venue for the upcoming ASEAN Leaders’ Summit in May.

Megaworld sees tourism and investment boost

“The Mactan Expo serves as an important platform for Cebu and for the Philippines, opening new opportunities for tourism, business, and investment in our country. It is a strong example of how the government and the private sector can work together—from start to finish—to deliver something meaningful and successful,” said Kevin Tan, president and CEO of Alliance Global Group, the parent company of Megaworld. 

Megaworld’s Mactan Expo in Lapu-Lapu City, Cebu. The new convention venue inside The Mactan Newtown can host about 3,000 delegates and aims to strengthen Cebu’s position as a regional hub for international events.

Historic milestone 

“In many ways, Mactan Expo will become a lasting legacy for our country—a place where the Philippines can host major international gatherings for many years to come. And right beside Mactan Expo, we are also developing the Mactan World Museum, which will celebrate Cebu’s rich heritage and its important role in shaping our nation’s story,” Tan said. 

“Together, these developments further strengthen Cebu’s role as a gateway for tourism and business in the Philippines,” he added.

Township strategy drives returns

The convention center sits beside the township’s hotels, including Savoy Hotel Mactan Newtown and Mercure Mactan Cebu, positioning Megaworld to capture tourism spending while boosting property values across the estate.

—Edited by Miguel R. Camus

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