CEBU CITY—Cebu now has it all. The opening of the SM Seaside Cebu Arena gives Cebu what it has long lacked—a world-class indoor venue capable of hosting concerts by global artists, international sporting events, conventions, and other major gatherings.
SM Hotels and Conventions Corporation is gearing up to open SMX Convention Center Seaside Cebu, a large-scale venue aimed at strengthening the Philippines’ foothold in the global meetings, incentives, conferences, and exhibitions industry.
Property giant Megaworld Corporation is ramping up its push into the meetings, incentives, conventions and exhibitions (MICE) tourism market with the opening of the Mactan Expo inside its 30-hectare The Mactan Newtown township in Lapu-Lapu City.
The Philippines’ meetings and exhibitions sector is entering a new expansion phase as large-scale venues race to capture regional demand for business events, trade shows, and conventions.
CEBU CITY— Cebu’s standing as a premier MICE (Meetings, Incentives, Conventions, and Exhibitions) destination is set to gain further momentum with the release of a comprehensive guidebook showcasing the island’s extensive offerings.
NUSTAR Resort Cebu kicked off its role in the ASEAN Tourism Forum 2026 on January 29 with a reception and dinner for delegates hosted by the Singapore Tourism Board at the NUSTAR Grand Ballroom.
SM Hotels and Conventions Corp. (SMHCC) is expanding its national MICE footprint with the launch of the largest SMX Convention Center in the Philippines, set to open in Cebu City in the third quarter of 2026.
CEBU CITY—Delegates to next week’s Association of Southeast Asian Nations (ASEAN) Tourism Forum (ATF) will be the first to experience the aesthetics and facilities of a new convention center that celebrates Cebuano identity.
The Aurora Pacific Economic Zone and Freeport Authority (APECO) is pursuing potential partnerships with two major Spanish firms—engineering company IDOM Consulting, Engineering, Architecture S.A.U. and exhibition expert Fira Barcelona—following a five-day investment mission to Spain from Sept. 29 to Oct. 3, 2025.