MICE

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Saturday, 10 October 2026
20 hours ago

WINNING | SMX expansion drives MICE growth nationwide

SM Hotels and Conventions Corp. (SMHCC) is accelerating its expansion into regional markets, positioning its growing network of convention centers and exhibition facilities to capture demand for business events across the Philippines.
10 Sep 2026
8:11AM

MICECON returns to Cebu after 13 years

CEBU CITY—Cebu has won the bid to host MICECON 2027, bringing the country’s largest gathering of professionals in the meetings, incentives, conventions and exhibitions/events (MICE) industry back to the province after 13 years.
27 Aug 2026
8:26AM

SMHCC deepens MICE ties as loyalty shifts beyond transactions

SM Hotels and Conventions Corp. (SMHCC) is betting that stronger relationships with meeting and event organizers can help turn repeat business into longer-term engagement, as the hospitality group looks beyond transactional rewards to recognize the clients behind corporate gatherings.
24 Aug 2026
8:05AM

Cebu hotels seek gov’t incentives to boost MICE sector

CEBU CITY—Cebu’s hotel industry is urging the government to prioritize tourism and roll out incentive programs that will help the province compete with neighboring destinations for high-value meetings, incentives, conventions and exhibitions (MICE).
11 Jul 2026
11:07AM

SM Seaside Cebu Arena puts Cebu on global events map

CEBU CITY—Cebu now has it all. The opening of the SM Seaside Cebu Arena gives Cebu what it has long lacked—a world-class indoor venue capable of hosting concerts by global artists, international sporting events, conventions, and other major gatherings.
27 Mar 2026
9:40AM

SMX Seaside Cebu set to elevate Philippines MICE scene

SM Hotels and Conventions Corporation is gearing up to open SMX Convention Center Seaside Cebu, a large-scale venue aimed at strengthening the Philippines’ foothold in the global meetings, incentives, conferences, and exhibitions industry.
16 Mar 2026
3:00PM

Megaworld opens Mactan Expo as Cebu targets global events market

Property giant Megaworld Corporation is ramping up its push into the meetings, incentives, conventions and exhibitions (MICE) tourism market with the opening of the Mactan Expo inside its 30-hectare The Mactan Newtown township in Lapu-Lapu City.
5 Feb 2026
2:32PM

WINNING | SMX expands footprint as Asean events demand surges

The Philippines’ meetings and exhibitions sector is entering a new expansion phase as large-scale venues race to capture regional demand for business events, trade shows, and conventions.
4 Feb 2026
3:04PM

Cebu unveils guidebook to reinforce MICE destination status

CEBU CITY— Cebu’s standing as a premier MICE (Meetings, Incentives, Conventions, and Exhibitions) destination is set to gain further momentum with the release of a comprehensive guidebook showcasing the island’s extensive offerings.
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