SM Hotels and Conventions Corp. (SMHCC) is accelerating its expansion into regional markets, positioning its growing network of convention centers and exhibition facilities to capture demand for business events across the Philippines.
CEBU CITY—Cebu has won the bid to host MICECON 2027, bringing the country’s largest gathering of professionals in the meetings, incentives, conventions and exhibitions/events (MICE) industry back to the province after 13 years.
SM Hotels and Conventions Corp. (SMHCC) is betting that stronger relationships with meeting and event organizers can help turn repeat business into longer-term engagement, as the hospitality group looks beyond transactional rewards to recognize the clients behind corporate gatherings.
CEBU CITY—Cebu’s hotel industry is urging the government to prioritize tourism and roll out incentive programs that will help the province compete with neighboring destinations for high-value meetings, incentives, conventions and exhibitions (MICE).
CEBU CITY—Cebu now has it all. The opening of the SM Seaside Cebu Arena gives Cebu what it has long lacked—a world-class indoor venue capable of hosting concerts by global artists, international sporting events, conventions, and other major gatherings.
SM Hotels and Conventions Corporation is gearing up to open SMX Convention Center Seaside Cebu, a large-scale venue aimed at strengthening the Philippines’ foothold in the global meetings, incentives, conferences, and exhibitions industry.
Property giant Megaworld Corporation is ramping up its push into the meetings, incentives, conventions and exhibitions (MICE) tourism market with the opening of the Mactan Expo inside its 30-hectare The Mactan Newtown township in Lapu-Lapu City.
The Philippines’ meetings and exhibitions sector is entering a new expansion phase as large-scale venues race to capture regional demand for business events, trade shows, and conventions.
CEBU CITY— Cebu’s standing as a premier MICE (Meetings, Incentives, Conventions, and Exhibitions) destination is set to gain further momentum with the release of a comprehensive guidebook showcasing the island’s extensive offerings.