MICE

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Friday, 27 June 2025
9 hours ago

SM Hotels ramps up MICE play with ₱5.3-B bet on Cebu and Pasay venues

SM Hotels and Convention Corp. (SMHCC), the hospitality arm of SM Prime Holdings, is investing ₱5.3 billion over the next five years to expand its footprint in the meetings, incentives, conferences, and exhibitions (MICE) sector. The move kicks off with new convention centers in Cebu and Pasay.
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