Insider Spotlight
Why it matters
The project signals a strategic push to compete with established MICE destinations in Southeast Asia such as Singapore and Thailand, while leveraging Cebu’s growing infrastructure and tourism appeal.
The big picture
Located in Cebu’s South Road Properties, the convention center sits within a rapidly developing district linked to retail, hotels, and entertainment hubs.
Its proximity to SM Seaside City Cebu and nearby Radisson-branded hotels creates a seamless ecosystem for large-scale events.
By the numbers
The venue spans over 40,000 square meters in gross floor area, with 21,000 square meters of leasable space.It includes four column-free exhibition halls, multiple meeting rooms, and expansive support facilities designed for simultaneous events.
What sets it apart
The facility is built with advanced technical capabilities, including high load-bearing floors, large-scale rigging support, and efficient logistics access through freight systems and roll-up doors. Premium features such as a VIP lounge, large pre-function areas, and multiple kitchens enable high-capacity hosting.
Accessibility focus
Inclusive design is embedded into the development, with features for persons with disabilities, all-gender restrooms, and easy access to nearby commercial establishments.
Compelling alternative
With its contemporary architecture, expansive capabilities, and prime location, SMX Convention Center Seaside Cebu is set to elevate the Philippines’ position in the global MICE industry.
It also offers international organizers a compelling alternative to established convention destinations across Southeast Asia while providing the unique opportunity to complement business events with leisure experiences, allowing delegates to enjoy Cebu’s vibrant culture, stunning beaches, and local attractions alongside their professional engagements.
Bottom line
SMX Seaside Cebu underscores a broader ambition: turning regional cities into globally competitive business tourism hubs while integrating leisure, retail, and hospitality into a single destination. —Vanessa Hidalgo | Ed: Corrie S. Narisma
