The Philippines’ meetings and exhibitions sector is entering a new expansion phase as large-scale venues race to capture regional demand for business events, trade shows, and conventions.
SM Hotels and Conventions Corp. (SMHCC) is expanding its national MICE footprint with the launch of the largest SMX Convention Center in the Philippines, set to open in Cebu City in the third quarter of 2026.
SM Prime is accelerating its regional events push with a P3.6-billion buildout of SMX Convention Center Seaside Cebu, one of the largest venues for meetings, incentives, conventions and exhibitions (MICE) in the Visayas.
SMX Convention Center Manila staged Culinaire 2025: Canvas Reimagined, transforming its halls into a multisensory showcase that merged culinary artistry, cutting-edge event technology, and Filipino creativity.