Insider Spotlight
Zoho Corp. says integrating business applications, AI, and security into a single platform will be critical as Philippine enterprises accelerate digital transformation.
The global technology company is reinforcing that strategy during its Zoholics Manila conference this month, where it is showcasing updates to its AI portfolio, including agentic AI capabilities through Zia Agents and enhancements to its Zoho One platform.
The initiative comes as the Philippine government continues to prioritize digital transformation and responsible AI adoption to strengthen economic growth.
Why it matters
As businesses expand their use of AI, managing multiple disconnected applications is becoming more expensive and harder to secure, raising demand for integrated enterprise platforms.
Zoho's State of Workforce Password Security 2026 report found that 64 percent of Asia-Pacific organizations operate more than 15 applications, while 73 percent lack complete visibility over workforce identity and access.
The company said those challenges become more pronounced as AI tools are added to existing technology stacks.
By the numbers
Zoho recorded 21 percent year-on-year revenue growth in the Philippines in 2025 and surpassed one million paying customers globally in early 2026. Zoho One, its unified business software platform, now serves more than 75,000 customers worldwide.
The company also unveiled Zia Agents, a platform that enables organizations to deploy autonomous digital agents across more than 50 Zoho applications.
It includes pre-built AI agents for functions such as sales, customer support, human resources, and IT, alongside a no-code and low-code development studio and a marketplace where partners and developers can publish specialized agents.
"Filipino businesses are figuring out how to adopt AI without driving up costs or creating new security gaps as they scale. At Zoholics this year, we are demonstrating how Zoho's unified platform, and owned infrastructure seamlessly integrates with proprietary and global AI models to give businesses a practical path to realizing the benefits of agentic AI.
Zoho's technology approach will give businesses access to the latest technology, to help balance total cost of ownership, without compromising on data privacy or operational control," Zoho APAC managing director Gibu Mathew said in a press statement.
The bottom line
Zoho is positioning integrated software, built-in AI, and privacy-focused infrastructure as a practical alternative for Philippine businesses seeking to scale AI adoption without adding operational complexity. —Vanessa Hidalgo| Ed: Corrie S. Narisma
