WINNING | Globe sharpens growth story through purpose-led leadership

December 23, 2025
10:28AM PHT

Globe Telecom’s strategy over the past decade has quietly set it apart from competitors. While much of the industry focused on network expansion and pricing, Globe moved early to embed sustainability, ethical communications, and digital well-being into core business decisions.

That approach has been shaped by Maria Yolanda Crisanto, the company’s chief sustainability and corporate communications officer. 

Her leadership reflects Globe’s view that long-term value creation depends as much on trust and responsibility as it does on technology.

That work recently earned national recognition. Crisanto was named a 2025 Distinguished Thomasian Alumni Awardee by the University of Santo Tomas Alumni Association, highlighting how sustainability leadership has become a marker of corporate credibility.

Early mover advantage

Crisanto pioneered Globe’s sustainability practice in 2009, long before ESG became a corporate buzzword in the Philippines. 

Maria Yolanda Crisanto
Globe chief sustainability and corporate communications officer.

She helped integrate climate action and social development into Globe’s long-term strategy, shaping how the company engages communities and regulators.

Under her leadership, Globe launched MakeITSafePH to address cyberbullying and mental well-being, and #PlayITRight, which reframed online piracy as an ethical issue that protects Filipino artists and livelihoods.

What she’s saying

“This recognition is for the entire Globe team whose dedication to embed sustainability at the heart of our strategy helps create a better, more inclusive future for all of us and the country. We continue our purpose-driven stewardship, deeply committed to the common good, and I am proud to champion this,” said Crisanto.

Beyond the company

Crisanto is a trustee of Ayala Foundation, a past president and board director of the Public Relations Society of the Philippines, and a former board director of the AVIA Coalition Against Piracy.

—Edited by Miguel R. Camus 

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