Insider Spotlight
The move goes beyond real estate. By embedding a major university inside a mixed-use township, Eton is betting on education as a growth engine, transforming Sta. Rosa from an industrial hub into a center for innovation and talent development.
With global companies already anchored in the city, the new campus could plug directly into the area’s growing demand for skilled professionals.
What they’re saying
“When I revisited the Eton City masterplan, I saw how important it was to move the UE campus forward,” said Kyle C. Tan, president and CEO of Eton Properties, in a press release. “I reached out personally to the UE Board because I believe this partnership could help shape how communities grow in the South.”
Tan added: “From the start, Eton Properties believed that a great community is not built on structures alone. It grows stronger when it includes access to quality education.”
For UE, the collaboration symbolizes its expansion into one of the country’s fastest-growing cities. “The UE Eton Laguna Campus means so much to the company,” Tan concluded. “It is more than just a project; it is a promise coming to life for the community.”
The big picture
Education-driven developments are increasingly shaping Philippine townships. By placing universities at the core, developers are creating sustainable ecosystems where people can live, learn, and work.
For Sta. Rosa, the addition of a UE campus cements its role as a key education and innovation hub.
What’s next
The campus is positioned to attract families and students seeking opportunities outside Metro Manila, while boosting property values and local economies.
For Eton, it’s a chance to prove that township growth isn’t just about buildings — it’s about building futures. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
