Insider Spotlight
The ceremony, held Sept. 8 at Okada Manila, celebrates pioneers who have shaped the country’s tourism industry.
Why It Matters
The Tourism Pillar Award is a one-time recognition launched by the Department of Tourism during its 50th founding anniversary. It pays tribute to individuals with at least 35 years of tourism service and enterprises with more than half a century of continuous operations. These strict standards ensure honorees embody both longevity and impact.
Tourism Secretary Christina Garcia Frasco said the awardees have “raised the standards” and “showcased Filipino hospitality on the world stage."
The big picture
Established in 1939, Taal Vista Hotel has remained a trusted destination for generations of travelers, blending heritage charm with modern comforts.
“We are deeply grateful to be recognized as a Pillar Awardee at the 1st Philippine Tourism Awards.
This honor affirms our nearly nine decades of dedication to guest experience, cultural heritage, and service excellence,” said general manager Ramon Makilan, emphasizing the team’s continued commitment to tradition and innovation.
The recognition comes as Taal Vista Hotel prepares for its 86th anniversary in 2025, carrying forward a legacy that reflects the strength and longevity of the Philippine tourism sector itself. —Ed: Vanessa Hidalgo
