CEBU CITY— Transforming the Philippines into a sustainable tourism powerhouse will require a shift from a fragmented, volume-driven model to an integrated, high-value, and resilient tourism ecosystem, with regions taking the lead.
Ninoy Aquino International Airport (NAIA) posted its biggest-ever monthly surge in January 2026, showing a privatized airport handling record demand with steady operations.
The chief executive of the country’s biggest carrier said the Philippines does not need more impressive terminals, calling for a return to basics to reverse lagging tourism and ease cost pressures.
In its 30th year, Cebu Pacific is aiming for a bigger milestone—reaching a record 30 million passengers in 2026, even as it navigates lingering industry headwinds.
The Department of Tourism has welcomed the visa-free policy for Chinese tourists, saying it is needed to boost tourism arrivals to pre-pandemic levels.
China could reopen one of Cebu Pacific’s biggest growth lanes, but the airline is keeping its 2026 targets deliberately conservative until demand signals firm up.
Cebu Pacific said it will transfer all turboprop flights from Ninoy Aquino International Airport (NAIA) Terminal 2 to Clark International Airport (CRK) as it completes the final phase of its relocation plan.