Travel demand is increasingly being shaped by value-added experiences rather than airfare alone, prompting airlines to bundle accommodations, destination perks, and curated itineraries to encourage longer stays and higher visitor spending.
Travel Madness Expo (TME) is betting that encouraging Filipinos to travel beyond traditional holiday periods can help sustain tourism activity throughout the year, as the industry seeks more resilient demand supported by broader airline and tourism partnerships.
Cebu Pacific has completed the integration of boutique carrier AirSWIFT into its airline group, with all AirSWIFT flights set to be operated by subsidiary Cebgo starting July 1.
SM Hotels and Conventions Corp. (SMHCC) is doubling down on experiential tourism as travelers increasingly seek heritage escapes and nature-centered destinations outside Metro Manila.
Mactan-Cebu International Airport (MCIA) is moving early to shield Cebu’s tourism economy from mounting global pressures, convening hotel leaders and industry groups for a coordinated response as geopolitical tensions threaten travel demand.
Conglomerate San Miguel Corp. is preparing to kick off site and design work for the P7.8 billion Boracay Bridge project linking the country’s most famous beach destination to the Panay mainland, where the international airport is located.
CEBU CITY—Tourism leaders are pushing for legislation to curb online booking scams that have harmed not only unsuspecting travelers but also the broader tourism industry.
AbaCore Capital Holdings Inc. is expanding the tourism footprint of the Montemaria International Pilgrimage and Conference Center with the groundbreaking of Ice World, a new indoor attraction designed to draw more visitors to the Batangas estate.