CEBU CITY—Tourists visiting Cebu Province need not worry about emergency toilet breaks. The provincial government has partnered with 17 establishments across nine towns and six cities under its Clean Toilet Stop program.
CEBU CITY—Cebu posted the biggest jump in travel interest among Vietnamese tourists heading into summer—the largest increase of any destination in the Philippines, according to data from digital travel platform Agoda.
Travel demand is increasingly being shaped by value-added experiences rather than airfare alone, prompting airlines to bundle accommodations, destination perks, and curated itineraries to encourage longer stays and higher visitor spending.
Travel Madness Expo (TME) is betting that encouraging Filipinos to travel beyond traditional holiday periods can help sustain tourism activity throughout the year, as the industry seeks more resilient demand supported by broader airline and tourism partnerships.
Cebu Pacific has completed the integration of boutique carrier AirSWIFT into its airline group, with all AirSWIFT flights set to be operated by subsidiary Cebgo starting July 1.
SM Hotels and Conventions Corp. (SMHCC) is doubling down on experiential tourism as travelers increasingly seek heritage escapes and nature-centered destinations outside Metro Manila.
Mactan-Cebu International Airport (MCIA) is moving early to shield Cebu’s tourism economy from mounting global pressures, convening hotel leaders and industry groups for a coordinated response as geopolitical tensions threaten travel demand.
Conglomerate San Miguel Corp. is preparing to kick off site and design work for the P7.8 billion Boracay Bridge project linking the country’s most famous beach destination to the Panay mainland, where the international airport is located.
CEBU CITY—Tourism leaders are pushing for legislation to curb online booking scams that have harmed not only unsuspecting travelers but also the broader tourism industry.