Why it matters:
Smartphones are evolving from tools into intuitive companions. With Galaxy AI, Samsung is leaning into artificial intelligence as the new user interface (UI), allowing devices to anticipate user needs, act on intent in real time, and provide seamless experiences across tasks.
The big picture:
For years, Samsung focused on performance, cameras, and connectivity. But with Galaxy AI, the goal is transformation: making the device a proactive partner rather than a reactive tool. As AI becomes the UI, the smartphone moves from simply responding to anticipating — turning intent into instant action.
What to expect:
AI-powered interactions that redefine how users engage with their phones
Premium foldable designs showcasing Samsung’s hardware innovation
A seamless integration of AI features into everyday tasks
Catch up quick:
Galaxy Unpacked 2025 will take place on July 9 at 10 p.m. Philippine time. The highly anticipated event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s official YouTube channel, allowing fans and tech enthusiasts around the world to tune in as the company unveils its next-generation Galaxy devices.
Samsung is offering a ₱5,000 e-voucher and a chance to win a Galaxy Tab S10 Ultra for early registrants. Sign up here: samsung.com/ph/unpacked
—Ed: Corrie S. Narisma
