However, the company notes that the local workforce's digital skills gap poses a challenge. To address this, Zoho continues to innovate, placing emphasis on customer engagement to ensure employees are fully trained to benefit from its solutions.
Intensified training and outreach
This year, Zoho expanded its training initiatives to enhance employees' technological skills.
Zoho CRM hosted a Customer Experience Workshop in Manila, training more than 100 attendees on its features and automation workflows.
The company also held the "Discover Zoho" workshop in Cebu and participated in DEVCON's 2024 Summit in Mindanao, extending its outreach to the local tech community.
Zoholics users conference in Manila
Zoho also hosted its annual users conference, Zoholics, at Edsa Shangri-La, Manila.
The event featured four tracks covering customer experience, developer tools, collaboration solutions, finance, HR, and other business applications. Attendees participated in presentations by Zoho's product teams, live demos, and customer panels featuring Philippine business owners.
With over 400 attendees, the Manila edition was Zoho's most attended event in the region, highlighting the growing local interest in digital transformation. This event capped off Zoho's local engagement efforts, fostering stronger relationships with clients and partners.
Zoho’s top products in the Philippines
In the Philippine market, Zoho’s products continue to thrive, with more than 20 percent annual customer growth. For more than a decade, Zoho has integrated AI (Zia) into its solutions, using proprietary technology on its private cloud to enhance generative AI capabilities.
The key products favored by businesses in the Philippines include Zoho CRM (customer relationship management), a generative AI-powered customer management tool; Zoho One, an integrated suite of 40 applications for streamlining operations; Zoho Workplace, a collaboration and communications tool for empowered teams; Zoho Desk, a platform for exceptional customer support and ticket management; and Zoho Creator, enabling businesses to develop custom applications without coding.
Philippine business’ digital transformation
Zoho remains committed to supporting the digital transformation of Philippine businesses through innovative solutions, local expansion, and educational initiatives. With a strong product suite and a focus on customer success, Zoho aims to shape the future of business operations in the country. – Ramon C. Nocon
