Insider Spotlight
The headline move is the ProArt GoPro Edition, a limited-edition 13-inch convertible built in collaboration with the action camera company. At the same time, ASUS is betting that smarter form factors like the dual-screen Zenbook DUO can redefine how professionals work away from the desk.
Why it matters
The PC market is crowded with AI claims, but ASUS is differentiating by tying hardware design directly to specific workflows.
The GoPro partnership targets video-first creators, while Zenbook DUO focuses on multitasking professionals who want desktop-style productivity in a mobile form.
The big picture
Across its 2026 lineup, hardware is tightly integrated with proprietary AI apps and cross-device software, aiming to lock users into an ASUS-centric productivity and creation ecosystem.
The ProArt GoPro Edition is the clearest example. Designed with GoPro input, the device ships with built-in GoPro Cloud access through StoryCube, described as the first Windows app to integrate GoPro Cloud media and 360-degree video.
For creators, that means footage can be synced, organized, and edited directly on the laptop without juggling multiple tools.
Each unit also includes a 12-month GoPro Premium+ subscription, bundling unlimited cloud storage and advanced editing tools into the PC purchase.
ASUS is signaling that value-added services, not just specs, are becoming central to premium laptops.
Between the lines
This kind of co-branding goes beyond logo placement. ASUS is effectively using GoPro to validate its ProArt line as a serious creator platform, while GoPro extends its ecosystem deeper into post-production and AI-assisted editing.
On the productivity side, ASUS is rethinking how people work on the move. The latest Zenbook DUO features two 14-inch OLED displays in a slimmer, lighter chassis, with software that automatically adapts workflows when the device is laid flat or shared across screens.
ScreenXpert tools now enable faster cross-screen sharing, annotation, and multitasking, targeting users who juggle documents, video calls, and creative apps simultaneously. —Vanessa Hidalgo | Ed: Corrie S. Narisma
