Novare buys SG-based Appistoki, to boost digital transformation in ASEAN market

March 14, 2025
11:26AM PHT
Updated: March 15, 2025
10:09AM PHT

Novare – formerly known as Micro-D International (MDI) Inc. and Novare Technologies Inc. – has announced its acquisition of Appistoki, a leading Salesforce solutions provider.

In a press briefing on Friday, March 14, 2025, the firm founded by tech entrepreneurs Myla Villanueva and Dr. William Yu – said the strategic move reinforces its position as a key player in digital transformation across the Philippines and the broader ASEAN region.

The acquisition comes alongside Novare’s rebranding, consolidating its expertise in APIs, cloud computing, and big data under a single, stronger identity.

Novare CEO Victor Silvino and Appistoki founder Abhijeet Kulkarni said the deal will enhance the market position of the group in the ASEAN region./Photo by Dax Lucas

This transformation aligns with the company’s mission to drive innovation, modernization, and customer experience for enterprises navigating an increasingly digital landscape, the firm said.

Expanding capabilities through Appistoki

With the acquisition of a 100-percent stake in Appistoki, Novare said it hopes to enhances its technological expertise and strengthens relationships with key industry players, particularly among Salesforce users.

Appistoki, headquartered in Singapore, serves clients in the United States, Singapore, India, Indonesia, Ireland, and the Philippines. The integration expands Novare’s global reach and its ability to deliver next-generation technology solutions.

Novare video about the firm's acquisition of Singapore-based Appistoki./Contributed Video

Novare CEO Victor Silvino emphasized the strategic importance of the deal.

“With Appistoki joining the Novare Group, we are excited to deliver innovative solutions that embody our commitment to purposeful technology,” Silvino said.

Appistoki founder and CEO Abhijeet Kulkarni echoed the enthusiasm, citing a shared vision for technology-driven transformation.

William Yu
Novare's co-founder and chief technology officer said the acquisition kicks off the firm's regional expansion.

Strengthening market leadership

The acquisition aligns with Novare’s broader strategy of equipping organizations with data-driven insights that enhance decision-making.

As digital transformation accelerates across industries, Novare’s expanded expertise in Salesforce solutions, AI, and automation positions it as a premier technology partner for enterprises, the firm’s officials said.

The move also supports the company’s commitment to sustainable progress. Novare aims to help businesses unlock new efficiencies, streamline customer engagement, and optimize operations through advanced digital tools.

Looking ahead

The integration of Appistoki into the Novare group of companies marks a milestone in Novare’s evolution. With an expanded portfolio and a unified brand, Novare is set to reshape the digital transformation landscape in the Asia-Pacific.

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