Epson targets MICE growth with large-scale projection tech

March 24, 2026
7:16AM PHT

Epson is doubling down on the Philippines’ growing meetings, incentives, conferences and exhibitions (MICE) industry, positioning its latest projection technology as a critical tool for large-scale, visually driven events.

As conferences and corporate events become more data-heavy and visually immersive, organizers are prioritizing display systems that can deliver clarity across expansive venues. Poor visibility can undermine engagement, especially in large convention halls and hotel ballrooms.

The big picture

Epson is leveraging decades of projection expertise to address these needs, particularly as hybrid presentations, product showcases, and multimedia-heavy talks become standard in business events.

The Epson EB-L690SE Short-Throw 3LCD Laser Projector is designed for conferences and events that require large, high-quality images, even in challenging spaces. This projector allows presenters to deliver clear and professional visuals that keep audiences engaged throughout the event. | Contributed photo

What they’re offering

At the center of the push is the EB-L690SE Short-Throw 3LCD Laser Projector, designed for large-format display without requiring significant installation space.

  • Projects images up to around 500 inches
  • Uses 3LCD technology with 4K enhancement
  • Maintains brightness even in well-lit environments
  • Reduces shadows and glare for presenters

This combination allows event organizers to maintain visual quality without dimming lights—key for audience engagement and note-taking.

Between the lines

Short-throw projection is emerging as a practical solution for space-constrained venues. By placing equipment closer to the screen, organizers gain flexibility in stage design while minimizing disruptions during presentations.

What they’re saying

“At Epson, our goal has always been to create technology that helps people share ideas more clearly. With a variety of projection solutions, we continue to build on our long history in projection innovation by delivering bright visuals, flexible setup, and dependable performance for businesses and event spaces,” Masako Kusama, president and director of Epson Philippines Corp., said in a press statement.

The bottom line

With the Philippine MICE sector rebounding and evolving, Epson is betting that high-performance projection systems will become essential infrastructure—turning visual clarity into a competitive advantage for event venues and organizers. —Vanessa Hidalgo |Ed: Corrie S. Narisma

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