Insider Spotlight
Mang Inasal bags four honors at the 21st Philippine Quill Awards.
Winning campaigns rooted in consumer insights and engagement.
Marketing chief says “the awards belong to our consumers.”
The Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, recognize organizations that set global benchmarks in business communication.
Mang Inasal’s back-to-back wins show how consumer insights continue to drive effective marketing.
The wins:
Awards of Excellence for Mang Inasal Nation 2024, a community-driven program that consistently generated strong engagement, and the 2024 Pork BBQ Media Launch, which tapped digital audience behavior to fuel conversations online.
Awards of Merit for the redesigned MANGINASAL.PH corporate website, shaped by a social media survey of loyal fans, and the Love the Flavors, Love the Philippines campaign with the Department of Tourism, which showcased authentic Filipino dishes sought by both local and foreign tourists.
“Our Quill awards truly belong to our consumers because every campaign recognized, from Mang Inasal Nation to 'Love the Flavors,' began with listening to what they wanted and needed,” said Mang Inasal marketing head Allan C. Tan.
“That connection guided every step of the process, and it is what these awards really celebrate. Beyond the trophies, the greatest reward is seeing smiles in stores, stories shared online, and the bonds families and friends continue to build at and with Mang Inasal.”
Zoom out:
Last year, Mang Inasal also bagged three Awards of Excellence and one Award of Merit. With this year’s wins, the brand cements its standing as a leader in consumer-first, creative campaigns that resonate both online and offline. —Ed: Vanessa Hidalgo
