Rumors are hinting at a leadership revamp, with new and familiar faces entering the scene in the division currently led by communications head and former news anchor Catherine “Cathy” Yap-Yang, who’s been rolling out a series of insightful television interviews.
We’re told PLDT’s respected and longtime communications chief, Ramon “Mon” Isberto, is returning to oversee the transition. He will be joined by Gian Lao, who wears many hats within the Manuel V. Pangilinan (MVP) Group, including his role as a master wordsmith.
A gifted writer, Lao previously crafted messages for former President Benigno Aquino III and is also behind many of MVP’s moving speeches.
This transition period is expected to carry over into early 2025 with the potential entry of a new communications boss.
While not yet finalized, the candidate is an esteemed TV news host with extensive experience in business coverage.
Many readers here might think, “Wait, that sounds like Rico Hizon.” But no, Hizon isn’t making a quick shift back into PR after his brief time with the SM Group. He’s currently back on the air with ANC.
We can say the new PLDT candidate has gained attention for successfully venturing into new digital media formats on his own. This background makes him a compelling pick for the telecom giant as it adapts to a shifting industry landscape.
Miguel R. Camus has been a reporter covering various domestic business topics since 2009.
