Have P100B to spend? This is how SM Prime allocates investments in 2025

February 24, 2025
11:59AM PHT

The Sy family-led SM Prime Holdings Inc. is making one of its largest investment moves, committing P100 billion this year to expand malls, housing, and massive urban hubs.

This spending push signals where the country’s top property developer sees growth in 2025—retail expansion, residential demand, and large-scale mixed-use districts.

Big picture 

With election spending, lower interest rates, and tourism recovery expected to boost the economy, SM Prime is positioning itself for long-term dominance. 

"We expect election-related spending, easing interest rates and higher tourism spending to fuel our growth in 2025," SM Prime president Jeffrey C. Lim said in a statement on Monday. 

Jeffrey C. Lim
SM Prime president

“Our growth will be driven by the mall business, while our robust project pipeline will enhance the expansion of strategic initiatives across our diversified portfolio,” he said. 

"These planned investments position us to meet evolving customer needs while driving SM Prime toward its next phase of growth," Lim added. 

Bigger, better malls

SM Prime is pouring P21 billion into mall expansions, adding over 205,000 square meters of new retail space while upgrading existing properties. 

These improvements aim to enhance customer experience and drive higher foot traffic, keeping SM’s shopping centers at the heart of consumer spending.

More homes 

A huge P67 billion is earmarked for SM Residences and integrated property developments, bringing new residential communities, leisure estates, and business districts to Luzon and Visayas.

These projects aim to meet rising demand for premium and regional housing while strengthening SM’s footprint in key economic centers.

Offices, hotels, and event spaces

The remaining P12 billion will go into new hotels, convention centers, and office towers, including Six E-Com Center, a prime office space in Mall of Asia Complex catering to tech firms and BPOs. 

Two new convention venues and hotel upgrades are also in the pipeline to support the growing demand for business events and tourism.

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