But Megaworld Corp., a leader in township developments, is pressing ahead with its super high-end ambitions after the runaway success of Embassy Hills in upscale New Manila.
Heavy demand for lots priced at about P60 million to over P120 million resulted in all inventory at nearly 7-hectare Quezon City neighborhood being taken up in under a month
The strong market reception gives tycoon Kevin Tan the clearest signal yet to move deeper into the segment through the Megaworld Luxe Collection.
In fact, discussions within trusted broker circles indicate that a second ultra-luxury project has received the green light from management.
It’s early days, but we’re told this will be marketed as a “trophy asset” for the select few, and negotiations are underway for this to be a collab with a globally recognized luxury brand.
Megaworld Luxe, led by handpicked executives from competing real estate firms, appears to be balancing its in-house brand with global partnerships in a hybrid luxury strategy.
This also shows how carefully the property giant is approaching this very discerning segment.
Location is everything in real estate, so it’s interesting that Megaworld is said to be considering one of the country’s most coveted island destinations for this next luxe installment.
If confirmed, it would mark a major move beyond Metro Manila’s traditional prestige locations.
