FUNaloMAX dangles Tesla, iPhones in P30-M rewards campaign

Insider Spotlight

  • Bloomberry Resorts Corp. is strengthening its digital gaming presence through a P30-million year-end campaign for FUNaloMAX
  • The campaign offers 250 iPhone 18 Pro units, bonus credits and a Tesla Model 3 to encourage player engagement
  • FUNaloMAX emphasizes regulatory compliance, identity verification and responsible gaming as it expands its online presence



Bloomberry Resorts Corp. is strengthening its position in the Philippine online gaming market as growing demand for digital entertainment creates opportunities to attract and retain players.

The company has launched a P30-million year-end campaign through its FUNaloMAX platform, offering prizes and incentives aimed at increasing user engagement and expanding its digital gaming presence.

The initiative reflects Bloomberry's efforts to compete in the country's expanding electronic gaming sector, where operators are seeking ways to sustain customer participation.

Industry data cited by the company projects national gross gaming revenue to increase by approximately 17 percent through 2030, primarily driven by electronic gaming.

Bloomberry president and chief operating officer Gregory Francis Hawkins with chair and CEO Enrique Razon Jr.

Rewards, transparency and trust

Bloomberry is positioning FUNaloMAX around player rewards, transparency and trust as competition intensifies among online gaming platforms.

“Our Q4 campaign is designed to reward our players and solidify FUNaloMAX’s positioning as a premier, trust-driven digital gaming destination in the Philippines,” Bloomberry Resorts Corp. vice president for online gaming Kelvin Kuan said in a press statement.

“By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry,” he added.

Monthly, year-end incentives 

Running from Oct. 17 to Dec. 27, the campaign combines weekly draws with monthly and year-end incentives.

The program includes 250 Apple iPhone 18 Pro units distributed across 10 weekly draws. Eligible players receive one raffle entry for every P5,000 in accumulated turnover on qualifying slot and bingo games, without an entry limit.

Two winners will receive P150,000 each in bonus credits on November 29, followed by a P1-million bonus credit prize and a Tesla Model 3 grand draw on December 27.

Regulatory safeguards

Bloomberry is also emphasizing regulatory safeguards as part of its digital gaming expansion.

FUNaloMAX operates under a Philippine Amusement and Gaming Corporation license, with know-your-customer verification, data security protocols and voluntary self-exclusion tools.

Only eligible, identity-verified users can participate and claim prizes. Suspended or frozen accounts are excluded.

The campaign forms part of Bloomberry's broader digital entertainment business, which includes Solaire Online alongside its physical resort operations. —Vanessa Hidalgo |Ed: Corrie S. Narisma

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