Insider Spotlight
The company has launched a P30-million year-end campaign through its FUNaloMAX platform, offering prizes and incentives aimed at increasing user engagement and expanding its digital gaming presence.
The initiative reflects Bloomberry's efforts to compete in the country's expanding electronic gaming sector, where operators are seeking ways to sustain customer participation.
Industry data cited by the company projects national gross gaming revenue to increase by approximately 17 percent through 2030, primarily driven by electronic gaming.
Rewards, transparency and trust
Bloomberry is positioning FUNaloMAX around player rewards, transparency and trust as competition intensifies among online gaming platforms.
“Our Q4 campaign is designed to reward our players and solidify FUNaloMAX’s positioning as a premier, trust-driven digital gaming destination in the Philippines,” Bloomberry Resorts Corp. vice president for online gaming Kelvin Kuan said in a press statement.
“By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry,” he added.
Monthly, year-end incentives
Running from Oct. 17 to Dec. 27, the campaign combines weekly draws with monthly and year-end incentives.
The program includes 250 Apple iPhone 18 Pro units distributed across 10 weekly draws. Eligible players receive one raffle entry for every P5,000 in accumulated turnover on qualifying slot and bingo games, without an entry limit.
Two winners will receive P150,000 each in bonus credits on November 29, followed by a P1-million bonus credit prize and a Tesla Model 3 grand draw on December 27.
Regulatory safeguards
Bloomberry is also emphasizing regulatory safeguards as part of its digital gaming expansion.
FUNaloMAX operates under a Philippine Amusement and Gaming Corporation license, with know-your-customer verification, data security protocols and voluntary self-exclusion tools.
Only eligible, identity-verified users can participate and claim prizes. Suspended or frozen accounts are excluded.
The campaign forms part of Bloomberry's broader digital entertainment business, which includes Solaire Online alongside its physical resort operations. —Vanessa Hidalgo |Ed: Corrie S. Narisma