This collaboration expands SMAC’s footprint in retail while integrating travel benefits, delivering greater value to both SMAC and AirAsia Rewards members.
As part of the “My SMAC, My MOVE” lifestyle campaign, members can now convert 500 AirAsia Points into 125 SMAC points via the AirAsia MOVE app. This move integrates travel rewards into the SMAC ecosystem, allowing travelers to maximize their benefits beyond flights.
Shopping, travel rewards combined
“We are excited to launch this collaboration with AirAsia Rewards,” said Patrick Cua, chief operating officer of SMAC. “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”
SMAC Points earned through this partnership can be used at SM Retail Stores, including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, ACE Hardware, Our Home, Surplus, and Watsons.
Conversely, members can convert 200 SMAC points into 300 AirAsia points via smac.ph, giving customers more travel perks while reinforcing AirAsia Rewards’ role in the Philippine travel market.
Enhancing customer loyalty
“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers,” said Nicole Tan, chief business officer at AirAsia Rewards. “Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors.”
The collaboration benefits both brands by boosting customer engagement and foot traffic in SM’s retail network while introducing AirAsia Rewards to a new base of active shoppers.
By bridging shopping and travel, SMAC and AirAsia Rewards are shaping a rewards ecosystem that enhances customer loyalty and lifestyle experiences. — Ed: Corrie S. Narisma
