Eighteen years later, Eton Properties is entering corporate adulthood, with the younger Tan, now 28 years old, at the helm as president and CEO.
Over nearly two decades, Eton has established itself as a major player in Philippine real estate, with a portfolio of 35 projects.
The property group is focused on mapping out strategic objectives under its Beyond18 campaign.
This will focus on “refining its brand, strengthening operations, and ensuring its developments continue to serve the evolving needs of businesses and communities.”
“Our 18th year is a defining moment for Eton,” Tan said in a statement on Monday.
“It’s not just about looking back on what we’ve accomplished but ensuring that we move forward with clarity and purpose. Our commitment is to improve how we serve our customers and enhance every interaction they have with us,” he added.
He also emphasized that the company’s growth is driven by its people.
“Our employees are the backbone of Eton,” Tan added.
“As we reposition the company, we are also strengthening our internal culture—ensuring that everyone is aligned with our renewed direction and commitment to excellence,” he said.
Eton’s well-known projects include Eton Centris in Quezon City, which houses offices, events venues, and commercial areas. The builder has also developed six business process outsourcing hubs, high-rise residential towers, horizontal housing projects, and a hotel.
“Our priority is creating efficient, functional, and well-managed properties that provide value to both businesses and individuals. We are taking steps to enhance our current developments and improve operational efficiency to ensure a better experience for our tenants and stakeholders,” said architect Adrian Chua, EPPI chief operating officer.
Miguel R. Camus has been a reporter covering various domestic business topics since 2009.
