Emperador eyes brandy turnaround in 2025, braces for global trade pressure

Winson Co 
Emperador president, CEO 

After a tough 2024, tycoon Andrew Tan’s Emperador Inc. is gearing up for a brandy-led recovery while navigating global trade uncertainties, particularly from new US tariff risks.

Headline figures in 2024

    •    Emperador’s 2024 revenue fell 6.1 percent to P61.65 billion, with net income down 27.4 percent to P6.32 billion.

    •    Profit declines were driven by higher costs and continued investment in brand building.

    •    The company expects a rebound in 2025, led by margin recovery in the brandy segment.

    •    Global tariffs and trade developments remain key risks to pricing and supply stability.

Emperador owns brandy giant Emperador and The Dalmore Scotch whisky.

The brandy segment bore the brunt of the downturn last year, with net profit falling by 51.2 percent to P1.81 billion as consumers shifted to lower-priced options. Revenue declined 9 percent to P36.39 billion.

In 2025, the company plans to reposition the brandy business, targeting the low-cost market while still pushing premium products to recover margins.

The whisky segment fared better, with revenue easing only 1.6 percent to P25.26 billion while profit slipped 9.6 percent to P4.5 billion. 

While more resilient, whisky is expected to face headwinds in 2025 due to tightening trade conditions and policy shifts in the US, a key export market.

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