It’s the only single malt to make the list, standing out in a Scotch industry battling softened demand, higher taxes, and global trade headwinds.
"The recognition comes at a challenging time for the Scotch whisky category, which has been grappling with shifting consumer preferences, escalating taxes, and international tariffs—all of which have dampened growth for even the most established players,” Emperador said in a statement.
“Jura’s ascent not only defies industry headwinds but reaffirms its dominance in a rapidly evolving market,” it added.
Managements’ view
“We started the journey to rejuvenate Jura about eight years ago. We were fortunate at that time to have an established footprint across Europe, yet we saw an opportunity for the brand to become a true category leader with this initiative,” said Kieran-Healey Ryder, head of whisky discovery at Whyte & Mackay.
Jura’s UK volume surged 11.6 percent, led by its bourbon cask variant and a strategic shift to a sweeter, smokier taste profile.
The brand’s refresh has appealed to younger whisky drinkers while deepening loyalty among longtime fans.
—Edited by Miguel R. Camus
