Cebu Pacific opens anniversary year with ‘Si Cebie at Ako’ brand campaign

January 5, 2026
1:32PM PHT

Cebu Pacific opened the year with the release of its new brand film, Si Cebie at Ako, marking the start of its 30th anniversary celebration.

The film follows the journey of an aspiring flight attendant and reflects a familiar reality: dreams often come with setbacks, but persistence is what carries them forward.

For the airline, the message mirrors its own three-decade journey of navigating challenges while continuing to serve millions of Filipino travelers.

“For three decades, Cebu Pacific has lived this truth,” said Candice Iyog, chief marketing and customer experience officer.

“Through hurdles, setbacks, and moments of uncertainty, what kept us going was the belief that every flight we operate brings someone closer to their dream—closer to family, to opportunities, to new beginnings,” she said. 

  —Edited by Miguel R. Camus

Cebu Pacific marks its 30th anniversary with Si Cebie at Ako, a brand film celebrating perseverance and the journeys that turn dreams into reality.
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