Insider Spotlight
The approach ties product design directly to customer confidence, especially as more transactions shift to mobile-first platforms and fraud risks evolve alongside them.
That framing comes as Maya was named Neobank of the Year and cited for Best Digital Fraud Protection Experience at The Asset Triple A Digital Awards 2026, according to a company statement.
It shares the neobank recognition with Hong Kong-based ZA Bank and Mox Bank, placing it among a small group of regional players shaping digital finance standards.
Why it matters
Security is becoming a primary differentiator—not just a compliance requirement—as digital banks compete for mass adoption. Maya’s emphasis suggests a shift from growth-at-all-costs to trust-as-infrastructure.
What they’re saying
“These recognitions reflect how we design our services - built for everyday use, with security embedded from the start,” said Shailesh Baidwan, Maya Group president and Maya Bank co-founder.
“As adoption grows, the focus is on strengthening trust while improving how customers experience payments, savings and credit.”
The big picture
The Asset’s editorial board selects winners based on how effectively institutions deliver accessible digital financial services at scale.
The publication’s Triple A Awards are widely tracked across Asia for signaling which platforms are setting benchmarks in banking innovation and customer experience.
Under the hood
Maya’s fraud protection recognition points to embedded safeguards such as real-time monitoring and in-app controls that let users directly manage account access and transactions.
These sit atop broader certifications, including ISO/IEC 27001 and 27701, plus PCI DSS compliance.
While no figures were disclosed, industry trends show fraud incidents rising in parallel with digital transaction volumes—raising the stakes for preventive infrastructure.
Bottom line
As digital ecosystems expand, Maya is betting that seamless security—not just convenience—will determine which platforms earn long-term customer trust. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
