WINNING | Maya scales profitably as digital bank growth accelerates

April 17, 2026
7:29AM PHT

Insider Spotlight

  • Maya posts first full year of profitability in 2025
  • Deposits hit P68B; customer base reaches 10.7 million
  • Loan disbursements climb to P256 billion since 2022
  • Digital bank earns spots in global rankings


Maya is accelerating its push toward sustainable growth as customer adoption deepens and its digital ecosystem scales, signaling a shift from rapid expansion to profitability among Philippine fintech players.

The momentum comes as the company earns fresh global recognition, including a spot on Forbes’ World’s Best Banks 2026 list—its fourth straight year—and inclusion in The Asian Banker’s World’s Top 100 Digital Banks Ranking 2026, where it stands as the only Philippine digital bank in the top 20.

Shailesh Baidwan  
Maya Group president and Maya Bank co-founder

Why it matters

Digital banks globally are entering a more disciplined phase, where profitability and operational strength are becoming as critical as user growth—an inflection point Maya appears to be navigating successfully.

Maya Bank’s trajectory highlights that shift. It achieved full-year profitability within two and a half years of launch, placing it among a select group of digital banks transitioning into more structured, sustainable growth, according to The Asian Banker. The update was disclosed in a company release.

By the numbers 

As of end-2025, Maya reached about  P68 billion in deposits and 10.7 million bank customers. Total loans disbursed since 2022 hit P256 billion, underscoring strong uptake across its credit products. The broader Maya Group reported P1.7 billion in net income for 2025—its first full year of profitability.

What they’re saying

“These global recognitions reflect the progress we’ve made in scaling digital banking, while building the foundations for long-term growth,” said Shailesh Baidwan, Maya Group president and Maya Bank co-founder. 

“They are also a reflection of the trust our customers place in us every day and the work our teams continue to put into strengthening the platform as we grow.”

The big picture

Maya’s integrated ecosystem—combining payments, savings and credit—continues to drive engagement while lowering delivery costs. As competition tightens, its ability to convert scale into profitability could set the pace for the next wave of digital banking in the Philippines. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma

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