Why Damosa Land is betting on TRYP by Wyndham Samal

Since its inception more than 20 years ago, Damosa Land has pursued a clear strategy: to build quality structures that drive economic growth in the Davao region and contribute to shared prosperity for its people.

Today, the homegrown real estate developer remains at the forefront of transformative developments in southern Philippines. 

Despite uneven conditions in the real estate sector last year, Damosa Land reported its strongest performance, largely driven by its diversified portfolio spanning residential, office, industrial, hotel and commercial developments.

Maria Linda F. Lagdameo, chairperson, ANFLO Group of Companies; ⁠ Ramon Del Rosario Jr., chair and CEO, PHINMA Corp.; Ricardo R. Floirendo, vice chairman, ANFLO Group of Companies; ⁠Dr. Magdaleno Albarracin - vice chair, PHINMA Corp.; Ricardo Floirendo Lagdameo, president, real estate and construction Group, ANFLO Group of Companies; Jose Mari Del Rosario - chair & CEO, Phinma Hospitality; Matt Holmes, vice president of development South East Asia & Pacific Rim Wyndham Hotels & Resorts; Jose Silva - principal architect, 10Design; ⁠Rep. Jose Manuel F. Lagdameo, District 2, Davao del Norte; ⁠ Luis Nakpil - principal architect, Nakpil Architecture; Juan Miguel Del Rosario, director, Phinma Hospitality; Romualdo San Agustin project head, TRYP by Wyndham Samal; and ⁠Adrian Alfonso - principal architect, 8x8 Design Studio at the official groundbreaking of TRYP by Wyndham Samal. | Contributed photo

Ricardo F. Lagdameo, president of Damosa Land Inc., said in an interview with Insider PH that the company’s diversification strategy proved effective and helped it navigate a turbulent year in 2025.

He added that about 70 percent of revenues now come from residential projects, while the remaining 30 percent is recurring income from offices, hotels, and industrial parks—an income mix that he said helps provide a buffer against market volatility.

Raise the bar for world-class destinations

With this diversified base in place, Damosa Land is now positioning tourism as a key growth driver heading into 2026.

 The launch of TRYP by Wyndham Samal on Samal Island raises the bar for world-class destinations and marks the company’s latest expansion into the hospitality sector.

The project is also the first condotel development in the Philippines to comply with the Securities and Exchange Commission’s (SEC) SEC-RENT framework, which is intended to provide greater transparency and stronger investment protection for future investors.

Ricardo F. Lagdameo, president of Damosa Land Inc. | Photo by Vanessa Hidalgo

Lagdameo explained that the company values the business model because it brings in additional capital by partnering with investors, while also allowing them to share in the project’s returns.

During the pre-selling period, about 30 percent of the 100 rooms have already been sold, with sales expected to reach around 50 percent by next month. 

“To be honest, we didn’t think that the takeup could be this fast. So we’re hoping that we can continue this momentum,” he said.

He noted that the initial buyers are mostly domestic investors, primarily from Davao, with some from Manila. While the company is also targeting international investors, sales have been moving faster than expected.

‘Not new territory’

According to Lagdameo, Samal Island is “not new territory” for the company. Damosa Land’s parent firm, the ANFLO group of companies, traces its presence on the island back to the early 1990s with the development of Pearl Farm Beach Resort.

“We’ve invested here not just because it’s beautiful, but because we believe Samal Island’s story is unfolding before our eyes. We believe the island can responsibly support more tourism, more investment and more opportunities, especially for the people who call Samal home,” he said.

Ricardo F. Lagdameo and Jose Mari R. Del Rosario (right) during the launch of TRYP by Wyndham Samal on Jan. 29 at Costa Azalea in Samal Island. | Contributed photo

Interiors inspired by Mindanao’s cultural heritage

Set to open in 2029, TRYP by Wyndham Samal will feature around 100 hotel rooms, effectively bringing in 100 individual investors into the project. 

Amenities will include multiple food and beverage outlets, co-working spaces, a 250-person ballroom and direct beach access, with design elements that blend Filipino and indigenous influences with sustainable features.

Moving away from cookie-cutter hotel design, the property will offer specialty room types tailored to different guest needs, ranging from family rooms with bunk beds to fitness rooms and suites with private plunge pools. 

It will also feature a range of facilities, including event and meeting spaces, dining outlets and leisure amenities, catering to both leisure and business travelers.

The project is architecturally led by Luis Nakpil and 10Design’s Jose Silva, known for designing the Marina Bay Sands SkyPark, signaling a distinctive architectural feature for the hotel’s roof deck.

Third time’s a charm

The project is being developed with Phinma Hospitality, which manages all TRYP by Wyndham properties in the Philippines. 

TRYP by Wyndham Samal is Phinma Hospitality’s first condotel project and its third collaboration with Damosa Land, following earlier Microtel by Wyndham developments in Davao and General Santos City.

“A condotel gives investors bite-size investment opportunities while allowing them to participate in building the country’s tourism infrastructure. For us as a franchising company, it is a unique opportunity to speed up our growth and provide an additional source of capital,” Jose Mari R. Del Rosario, CEO of Phinma Hospitality, said during the project’s landmark launch on Jan. 29, 2026.

The offering consists of 100 room keys and 100 corresponding certificates of participation, with one unit equivalent to one certificate. 

Room units are priced between P9.5 million and P20 million, while certificates of participation range from P50,000 to P100,000, depending on the room type.

TRYP by Wyndham Samal features modern accommodations, curated dining concepts, and leisure amenities designed to meet international standards while celebrating local character.  | Contributed photo

Beyond hospitality

Major infrastructure developments in the Davao region—including the Samal Island–Davao City Bridge, airport expansion and new international routes—are expected to help sustain tourism growth in Samal.

“These developments strengthen Samal’s long-term potential and make it the ideal location for both hospitality development and investment. TRYP is a brand that is powered by the city, a lifestyle brand that draws energy from its surroundings and reflects the local flavor, rhythm and character of each destination,” Del Rosario added.

Beyond hospitality, the partnership between Phinma and Anflo—Damosa Land’s industrial estate arm—has expanded into industrial and infrastructure investments in Mindanao, including cement plants, bulk terminals, ports and terminals, with a combined investment of P5.1 billion. The groups are also in discussions on large-scale solar rooftop projects with Phinma Solar.

About the author
Vanessa B. Hidalgo
Vanessa B. Hidalgo

Content Producer

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